New Generals REA
New Generals is all about being innovative, being ethical and creating the coolest fashion apparel for kids at the same time. We call it being ethicool. New Generals is fashion forward, edgy and original
Certifiably ethicool
New Generals are certified by The Global Organic Textile Standard (GOTS) to ensure the sustainable status of our products throughout the entire production chain, from harvesting of the raw materials, dyeing and printing, through environmentally and socially responsible manufacturing, packaging and labelling. Certification by GOTS, also includes criteria for ethical and social conduct.
Only textiles produced and certified according to the provisions of the standard can carry the GOTS label. New Generals and our entire supplychain are certified under the GOTS inspection and New Generals therefore carry our own license number to ensure the credibility of our products. New Generals carry the GOTS license number 110473.
Organic cotton
The cotton used for New Generals fashion apparel is 100% organic and grown using methods and materials that have a low impact on the environment. We are committed to creating eco-fashion and by choosing organically grown cotton we get the most of cotton's natural beauty, comfort and strength while minimising harm to people and to the planet.
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